subject: Reasons Why Telemarketing Is More Effective Than Online Lead Generation [print this page] In whatever business you are in, an effective marketing campaign is necessary to succeed. In this modern era, you actually have several options to choose from. However, telemarketing still has a prominent role in generating qualified business opportunities. As a matter of fact, many marketing people agree that telemarketing is the most effective marketing tool when it comes to breaking into new markets and reaching sales-ready leads. Here are some of the major reasons why lead generation by way of telephone is more effective than online marketing.
If you want to get immediate response from your clients, you can trust telemarketing to do that. Many marketers use telemarketing as a client profiling tool, allowing them to generate information about their clients' needs and preferences. By asking questions over the phone, you can gather valuable, unbiased feedback from your prospective clients that can help you make wise business decisions. In this way, you can easily measure the effectiveness of your marketing campaign and revise your marketing strategy when necessary.
Compared with online marketing, marketing by way of telephone is proven more efficient when it comes to building relationships with clients. Emails are easily misread and do not reveal the mood of the sender. In b2b lead generation, marketers need to make a personal connection with their prospects in order to win their trust. You cannot develop that type of connection with a junk mail. In fact, telemarketing builds the kind of lasting business relationship one can never get through any form of online communication. It doesn't matter if that call results in an immediate sale or not. When a client finally decides to buy, he is more likely to remember a good phone conversation than a nice-looking brochure.
Outbound telemarketing provides greater flexibility when it comes to generating qualified sales leads. With email marketing, there is no quick remedy when something goes wrong. One simple error such as misspelling the recipient's name and your email could be tagged as spam. Telemarketing, however, gives you the chance to improve your approach when something gets wrong during the conversation and cautiously guide your prospect through the buying process.
Telemarketing is apparently a wiser option than online campaigns when it comes to generating qualified sales leads. Companies of any size either put up their own call center facility or turn to outsourcing their entire marketing function to telemarketing lead generation services providers. If you are looking to expand your market but do not have enough resources to put up your own call center, look for a reliable telemarketing company who can effectively implement your lead generation strategy.
