subject: What Is Link Exchange In Search Engine Optimisation? [print this page] If you are connected with your own websites marketing and search engine optimization, you must have come across this popular terminology called Link Exchange. But do you know what exactly Link Exchange is and what importance does it have in an effective and proven Search Engine Optimisation program? If no, this is the time to take a look at some of the basics behind the Link Exchange in effective SEO process.
What is Link Exchange?
In Search Engine Optimisation world, there are a lot of organic and effective techniques to boost up your websites presence on major search engines like Google and Yahoo! There are also some techniques that just not increase your website ranking but also drive up huge traffic to your website and thus ultimately boost up your presence on search engines. These methods include link building, search engine submission, on-page optimization and to name a few. Link Exchange is also one of these important methods.
Link Exchange is actually a technique to deal your website links with others website links. It is a method of putting your website links on others website and likewise. This can help you in spreading the number of back links to your site.
Types of Link Exchange
Link Exchange method comes in flavor! There are almost three types of Link Exchange:
Reciprocal Links.
Reciprocal Links is a method where you put your website link to other website, and likewise. This is one of most a basic link exchange and a great way to get started with your link building efforts. Just make sure that you are linking with an industry-relevant website.
One Way Links
Putting a third party website link into your website is called One Way Link. This works fine if the site of which you are putting link to your website has high Page Rank in Google.
3-Way Links.
Offering link exchange between more than two sites is known as 3-way link exchange. For example, sites X, Y, and Z are there. Now, site X places its link to site Z, and site Z puts a link to Site Y.
There are many Website Development and search engine optimization companies who offer link exchange services. You can find one easily on internet by searching for them on search engine like Google or Yahoo!
