subject: Brit Businessperson Discovers Innovative Technique To Promote Embroidered Patches [print this page] As stated by a news story appearing in the London Evening Standard couple of weeks ago, a resourceful UK business person has found a method to save damaged apparel while promoting embroidered patches at the same time. It was a pair of tights with a hole in them, that started it all off; the woman discovered that her daughter's tights had been eaten by moths when she found a small hole in them. These tights were something that she desperately wanted to keep for personal reasons so she thought she should try to save them. But she could not sew them without ruining the tights altogether. So, she used an embroidered patch with an iron-on backing to cover the unsightly hole.
As it turns out, the repair looked so good when she finished that she decided to market the idea as a viable method to preserve valuable apparel that needed only minor repairs. She began marketing embroidered patches and selling them to individual and retail customers. Her idea was quickly followed by a businesswoman who was looking for something to repair her woolens. This idea is something of a craze in the uk now. People are now buying embroidered patches as much for their repair capabilities as for the beauty of the designs themselves.
Not for Major Repairs
It's worth noting that major repairs won't benefit from embroidered patches. But for covering up small holes, burn marks, and unsightly stains, an attractive patch might be exactly what you are looking for. The good thing about embroidered patches in today's times is the fact that they often have a heat activated glue on the reverse so they can be ironed on instead of sewn on; unless of course you are putting them on vinyl or leather.
American sellers of patches could learn a lesson here since it has already worked in great britain . Buying wholesale patches in larger numbers and then making up packs of five or six different patches and selling them on as clothes repair items would be a great idea. Coming up with sets for different groups that include children or those in the military would be a wonderful means for you to sell more of your patches.
We Still Have Numerous Room for Design
An interesting twist to come out of this is the fact that a lot more people today are choosing to use embroidered patches for design purposes. Indeed, you can find garments designers promoting the use of iron-on patches in creating "bespoke" items. These are pieces of clothing or accessories that are not necessarily damaged, but strategically decorated with attractive embroidered patches in order to make each one an individual piece.
Producing such articles is a strategy to give consumers the satisfaction of knowing they are wearing a completely unique piece of clothes unlike with anyone else owns. And with the thousands of embroidered patches out there, there's virtually no limit to what designers can produce.
