subject: Black Friday Deals Or Thanksgiving Deals: All About Discounts, Moneysaving [print this page] Pre-Christmas shopping euphoria is on letting retailers zero in on bulk sale to beat the previous sale records.
Experts have already circulated a note of caution for the apt consumer market players, advising them to focus on price factor of their offers since American consumers are scouting best price nowadays.
GfK Group has substantiated consumers tilt towards low price in the ongoing shopping frenzy with a research noting 96 per cent of respondents would love to hook up with the merchants who do not work over them at this time of spiking prices.
Worthwhile is to mention that the Nuremberg-based market research company anticipated slowdown in sale this Christmas. The anticipation is based on the research findings.
ComScore, a leading cyberspace researcher, has however presented a different picture of internet shopping highlighting a 13 per cent surge in ecommerce in Q3 2011 (July-Sep) to $36 billion as compared to $32 billion in the corresponding period last year.
As we approach the critical holiday shopping season, we are optimistic about the continued health of the e-commerce sector despitestubbornly high unemployment and volatile financial markets, said comScore chairman Gian Fulgoni. Attractive pricing hops up buying spree, he added.
Especially, special-days discounts magnetize the floods of consumers.
Daily deal sites, in the frontline of discounts and coupons forays, are loading their portals with Black Friday daily deals, Thanksgiving deals, and other a day-dedicated deals brought under limelight in the shopping season spanning over mainly two months November and December.
It should be noted that the lucky two months had registered $32 billion e-sale last year, indicating a 10 per cent increase over the corresponding months of the preceding year.
Individually, Thanksgiving falling on Nov 25, Black Friday (Nov 26), Cyber Monday (Nov 29), Green Monday (Dec 13), Free Shipping Day (Dec 17), and Week Ending (Dec 20-26) recorded online shopping of $407 million, $648mn, $1,028mn, $954mn, $942mn, and $2,450mn respectively.
History is not always the mirror of future, but hitherto buying behavior has proved that shoppers fret an interference of financial hardships into holiday spending and adjust it with the available resources however sparse.
Christmas is perhaps the worlds biggest festival and evidently consumers with all their pocket sizes spend on gifts and other paraphernalia to commemorate the holidays.
Now, they hanker for Black Friday deals or free shipping deals to prop up their buying power, and yearn for grabbing more with less spending.
