subject: The Media: China's Toy Manufacturers Fought Domestic Market [print this page] Businessweek's web site on November 10, article, the original question: barbie in China market dominance or will not protect the American market well-known research organization NPD group, a survey showed China's baby toys wholesale market a total of 30 billion yuan ($4.5 billion), but the United States $21.9 billion toy market than up, are still a fraction. But a Chinese toys and adolescents engaged in trade company supplies forecast, to 2015, China's toy sales will double the domestic. And the domestic market good prospects contrast, the previous three quarters of this year, China international market demand only toys rose 8.9%, the total export of China's foreign and the growth rate of 23%, compared to obviously lag behind. Beijing China securities and macro economic analysts central China Hui (sound) said, "China's toy exporters are currently facing turning point, the domestic market growth rate began to surpass the market".
Last month the guangzhou fair is held in guangzhou, and some exhibitors think foreign trade is shrinking profits. Europe is China's largest export market, but with the European sovereign debt crisis of deepening, September this year, China's baby toys wholesale growth of 22% from August fell to 9.8%. It is for export downturn, zhejiang ningbo a children's products Co., LTD. Was set up the China market sales. "When export growth is slowing, and we think that this is the development of domestic business of time," the domestic market sales manager said. Last year, the domestic market share of its sales revenue of RMB 5 billion yuan of 5%.
Explore the domestic consumption market need to pay more, because there exists the hidden costs. Mainly engaged in export to the enterprise will be part of products in China, sales, must apply to the government, while also sacrificed the value added tax of 20% tax refund. Domestic labor costs rise is also a problem, to a company located in guangdong dongguan factory as an example, workers this year rose 50% in monthly salary.
On the other hand, no matter how attractive local doll, want to build the princess the limelight of time is needed to. Shanghai PuDongOu a shopping mall, 6 year-old girl "month" just want a barbie doll. Although 128 yuan local princess doll and a barbie doll size close, but "month" decided to buy a retail price 199 yuan a barbie doll. "Month" mother said: "although a barbie doll is not cheap, but the price of homebred brand doll is also rising, so I would rather spend a little money, buy a better quality and brand awareness higher barbie."
