subject: Legal Internet Marketing: How To Use Linkedin In Your Campaign [print this page] Called company status updates, the new feature allows businesses to share the latest news and information directly with their followers right from the "Overview" tab on their company page. Other LinkedIn members who receive the updates can then comment on or share the news.
These company status updates can be an important part of your law firm internet marketing effort, since sharing interesting news stories and tidbits will attract potential client's attention and keep them coming back for more.
Updating Your Firm's Status
When you take advantage of the new company status updates feature on LinkedIn, remember your goal is to engage with your followers and, ideally, get them to Like and Share the information you are providing with others. Company updates give you a new way to engage by making it easier to share up-to-the-minute news, but you also need to be sure that the updates you are releasing are relevant.
Some tips to make your company status updates a useful part of your legal marketing efforts include:
1.Sending regular updates. While you don't want to bombard your followers with information, sending updates several times per week on average will help potential clients keep you fresh in their mind and will help to paint a picture of your firm as dedicated to staying on top of legal developments in the field.
2.Keep it brief. Status updates are limited to 500 characters, but that doesn't mean you have to use them all. Short updates are more likely to be read and, since people don't have to take a lot of time to weed through what you are saying, may also be more likely to encourage comments and sharing.
3.Keep it interesting. Status updates can include links to multimedia and URLs. This means you can mix up the updates and include timely news posts and informative and educational information. The more relevant your updates are, the more engaged readers will become. More engaged followers means more referrals and more potential clients interested in keeping abreast of what's going on at your firm.
4. Make sure to connect. This means participating in conversations that start based on the updates you post. Remember, the point is to engage, interact and build trust with potential clients. Simply starting the conversation with an update isn't enough to do this- but regular interaction and content just might be. Another part of making sure to connect that isn't to be overlooked is sending the updates during normal business hours when potential clients are likely to read. Many people check their Twitter accounts at both the beginning and the end of the day, so posting your company status updates at this time can be the best way to get traffic and exposure.
5.Watch what works. When using company status updates on Linked In, there are tools available right at your disposal. Monitor how many Likes an update gets, how many people comment and interact and how many people click. This will give you a good idea of what updates, news stories and information are best to share.
By following these tips, the new LinkedIn company status updates can turn into yet another successful legal internet marketing endeavor for your firm.
