subject: Search Engine Optimization (seo) Tips & Tricks [print this page] In this article we will explain to you the tips & tricks of Search Engine Optimization (SEO). Although every search engine spiders and bots work differently to retrieve the search results, but most of them follow the same rules to present an accurate and precise output in the search queries.
We can divide all the SEO work into six simple steps for a successful optimization campaign.
1. Identifying and understanding the nature of the business needs
For the first step of SEO, you can analyse and identify the nature of the business and its targeted audience. Collect complete information on the website you will be working on. This information would help you saving a lot of effort while optimizing your website in the future.
Next, check for all possible opportunities and review your competitor websites operating in the same business and industry. This is a very important step for SEO and should not be neglected. You need to know who are your competitors first before you can enter the market for SEO.
2. Make a list of targeted keywords
Choosing relevant and popular keywords is essential for optimizing a website effectively. This is something that will directly reflect your efforts. Right keywords can give you a good business deal & targeted traffic and wrong keyword will get all your efforts in vain, so be careful while choosing keywords. Sometimes choosing a keyword maybe quite tedious. You might want to consider engaging a SEO professional like WebClicks Singapore to do the SEO job for you.
3. Designing the website
Design a website in that manner so that it looks & feel good. Make sure all the internal links, code and validation are working correctly. A well designed site becomes easy to use and also get back the traffic on the site.In school, you have all learnt about the 3 click system. Same thing works for the search engines. Your website needs to be easy to navigate and has updated rich content which is useful to people. Writing of content is quite tedious and you need to be familiar with it. You can engage a SEO copy writing services.
4. Writing the meta tags and contents
Description and Keywords meta tags helps a lot in ranking high, because all the search engines looks it at least once for getting the information about a page. Put your all important information in description meta tag which should not be more then 255 characters long. You can place y all possible keywords and phrase using keywords meta tag.Be sure to put those in priority in the first few words of the tags, as this is useful.
5. Relevant Title
Give a relevant and small title which could be in between 60 to 64 characters. Most of the search engines gives importance to title tag while indexing result. The title should be of an understandable manner and suitable for the primary language of your targeted search engines for optimal SEO results.
6. Directory and search engine submission
After completing all the five vital phase given above, you can submit the website url to major search engine and directories. It will take some time to list your site url.This process is also known as off site SEO, or back links or link building. A very manual process which will take months to do, but you will need the patience. Else you can always engage a SEO company in your region, else WebClicks Singapore will be a good choice for SEO in Singapore.
