subject: The Confusion Of People Towards Adidas [print this page] The traditional sporting brand, Adidas, could show itself on the Fashion sheet owing to the black magician who is the creative director of Y-3. Since then, sporting clothes step into the official occasions. The brand designing director from Adidas head quarters joined hands with the creative director to produce a new special design for Y-3 series in this season and the ideas was influenced by the dancing trendy. An Chaussure Adidas pas cher entirely new illustration expressed in Y-3 series based on its unique ideas ranging from disco in New York to the elegant tango in Argentina. The entirely new brand Y-3 gave to birth in 2002 on the foundation of the cooperation of the mutual reliance on two parts and it is a brand combining merits of two sides. Totally different two brands put a new sporting and fashionable brand clothes to the market based on different ideas towards fashion and views, and skills on craft. The basic requirements towards visual sense of both sides being accordant and very intimate close cooperative relations enabled this idea to come true. In terms of cooperative relations of two companies, the development of Adidas for Yohji Yamamoto which is an entire item construe in on the way. The firm position of Y-3 owing to the Adidas sports style designed by Yohji Yamamoto. The Y-3 group company operated and managed the sports style division of Adidas in terms of management structure of the company. On the designing, Yohji Yamamoto was the designing director of Adidas sports style division, and Michel who was the art director in the group company was the responsible for the connecting between the Adidas and Yohji Yamamoto. Both Yohji Yamamoto head office in Tokyo and Adidas head quarters have set up Y-3 design studio, and design staff of both sides cooperated closely and decided the final design scheme out of numeral communications. In these mixed combinations, Adidas was the ancestor of sporting shoes and Yohji Yamamoto was the design master in fashion circle. The current Y-3 was the fusion based on their respective professional knowledge and skills. One example has been set by Y-3 to prove that sporting elements can find a way in the fashion circle.
The performance series, originals and style are three main series as the brand of Adidas. There is a doubt about Adidas logos because there are several logos of Adidas while Nike having a unified logo. Basically almost all the products of Nike only have the swoosh logo. In order to untie this doubt we need to distinguish the logo series of Adidas.
On the part of Adidas brand, generally speaking, it has three main brands which are Adidas Original, Adidas Style and Adidas Performance respectively. And the public are familiar with the Adidas Performance. Accordingly the Adidas logo is not merely one but three. The Adidas classic series is represented by the clove logo, fashionable style series is showed by round and half enclosed three-strip and performance series is expressed by the three-strip.
There is a special meaning in the three Adidas logos respectively. Because of the shape of the clove logo, many people consider the logo as a blooming flower which represents the Olympic spirits. Higher, faster and stronger is not only the Olympic spirit but also the goal pursued by athletes from all countries.
