Q: Were launching a new fall line and I want to get my retailers to send out our special offers to their customers. We shipped a bunch of postcards to our retailers last time, but our sales people noticed many went unused or sat in the stores. How can we make sure all of our money doesnt go to waste this time around?
A: One of the elements you may have overlooked is the retailers know-how, or sheer amount of work on their shoulders, which hampers their intent to mail the material to their customers. Consider a third-party local marketing automation expert to manage this process why?
When selling through independent local sales channels, customer data is often the bread-and-butter to any business. OEMs or national brands are unlikely to receive permission to access this data due to the businesses fear of being disinter mediated. Working with a third-party allows the small business to feel comfortable in providing their customer data.
Third-parties will be able to manage your brand to allow for localization of the material making the materials even more relevant and effective.
Technology and software can automate much of the manual tasks reducing a time and labor intensive process down to less than a few minutes (sending an e-mail blast or direct mail campaign).
SproutLoud helps companies manage their brands in local-level marketing. Our comprehensive marketing campaign management system is designed to engage your local marketing network and increase their participation in corporate marketing programs. Local marketers the retailers, agents/field sales, franchises, buying groups, and VAR providers that sell your products and services - can access the materials they need in the media of their choice, customize them, and reach their target audience with brand-controlled messaging. Our easy-to-use toolset facilitates managing and deploying your marketing materials for both offline and digital marketing strategy.
In addition to managing brand compliance, SproutLoud solutions streamline co-op and MDF fund disbursement through local-level marketing program execution - improving speed to market, automating manual tasks, and saving companies valuable resources - everything marketing automation software should do. The platform also provides actionable business intelligence through robust reporting , giving you full-transparency into local marketing activities and the ability to quickly respond to marketing opportunities and optimize ROI in your local markets.
