subject: Ten Good Reasons To Invest In A Mobile Website [print this page] No technology-conscious person can dispute the importance of the Internet today. The colorful websites on the Net have changed our social, economic, educational, entertainment, and geo-political lives. While the Internet revolution has already become a way of our lives, another technical revolution is gaining momentum steadily - the mobile revolution. The number of mobile users across the world is steadily increasing. The market is flooded with low-end, mid-category, and high-end phones that can suit every consumers pocket. Established mobile manufacturers are keen to capture untapped markets wherever they are.
The widespread popularity of the mobile phones has given a good opportunity to Internet marketers. Todays tech-savvy mobile users surf the web while on the move. If you invest in mobile version of your website, it could be one of the most prudent marketing decisions that you could have ever taken. Lets try to find out ten justifications for such a decision.
[1] The number of mobile web surfers is increasing
About one out of every five Americans surfs the Net on their mobile device. As per a rough estimate, there are about two billion mobile phone users worldwide currently. The percentage of people using the mobile is steadily increasing. Therefore, not bringing out a mobile version of your website is synonymous with losing the battle to your competitors.
[2] Mobile internet to overtake conventional computer internet
There is a projection that the mobile Internet access will overtake the conventional computer-based Internet access in about five years. Mobile users are embracing the facility of Internet access on their devices in greater numbers. The cost of casual surf is also less than a dedicated web-based Internet connection.
[3] Google indexes mobile content separately
You already know that the fate of your website depends on whether it is found by giant search engines like Google. Interestingly, Google indexes mobile web content separately. It will be wise if you set up the mobile version of your website early; you stand the chance of getting indexed by Google easily because the mobile web space is not yet crowded.
[4] Mobile commerce over the net is increasing steadily
You will be surprised to know that about $1.6 billion was purchased from mobile devices in the year 2009. This is a very positive indication. This piece of statistics is enough to establish the need of putting up the mobile version of your website.
[5] The purse of advertisers are getting heavier for mobile advertisements
Another heartening fact is that advertisers are getting positively skewed towards mobile advertisements. The projection of mobile advertisement spending in 2012 is set to exceed $6.5 billion. Just imagine the potential of your web presence in these little devices.
[6] Mobile penetration among American adults is quite high
Most purchasing decisions in a family are made by adults and 93% of American adults own mobile phones. In other countries too, adults are the greatest users of mobile devices. Though currently smart phones only offer Internet access to users, the increasing sale of smart phones is an indicator of increased web access.
[7] Mobile surfing hours have increased
With smart phones flooding the market, users are utilizing these wonderful gizmos for surfing the Net. Moreover, people now have to travel a lot and stay longer hours outdoors. A piece of statistics says that users spend about 13 hours online per week. With the penetration of smart phones, a bulk of the surfing hours will definitely be on the mobile and the desktop will lose some of its sheen.
[8] Consumers want information right now
People across the world are always having paucity of time. They want to take informed decisions instantly. Suppose you have just thought of purchasing the refrigerator on your way back from office. You will not wait until you reach home, turn on your computer, and log on to the Net. Instead, with a smart phone at hand, you will be able to take the decision which one to buy before you actually reach home!
[9] Beat the competition early
It pays to act promptly. Surprisingly, only 5% of the top 500 online retailers have a mobile web presence. This gives you an immense opportunity to set up your mobile website and get noticed.
[10] Be with the technological evolution
It is always a good policy to keep abreast with the latest technological trends. Otherwise, you stand to lose. If mobile devices and usage of the Internet on these devices are going to be at the focal point of technological progress in the near future, so be it. You too advance to that level of technological competence and stay relaxed.
