subject: Video Marketing Opens New Vista For Internet Marketers [print this page] The world of marketing has always been subtle and needs constant innovation to thrive. With the advent and growing popularity of the Internet, marketing a commodity convincingly has become one of the toughest jobs. In internet you get the widest audience with varying economic strength and needs, yet you have the compelling goal to push through your product or service.
If a picture is worth more than a thousand words, a moving picture is perhaps worth a million! The web-audience feel more excited to watch a video than to read paragraphs of content. Web surfers are generally keen to learn about the value offered by your product or service through a video clipping. Public video sharing sites like the YouTube can be easily leveraged as an effective online marketing medium. Lets explore why you should opt for video marketing on the Net in this article.
Video marketing elicits emotional response
Unless you are able to elicit emotional response in the minds of your target audience, your marketing effort will not be successful. Text articles, even it is penned by the choicest wordsmith, will fall flat in front of a short, meaningful, and appealing video marketing clip. Such a clip elicits interest in the minds of the viewers and the viewers get the direct message within a much shorter time span.
Video marketing attracts a large audience
Have you ever thought to what extent web surfers differ in terms of their educational background, reading ability, vocabulary, patience, comprehension skills etc? There are many people who would not like to trudge along long lanes of words and continue to decipher their meanings constantly. There may be some who are always having a paucity of time and are in the hunt for short and direct information exchange. People who like to read on the Net instead of watching videos and pictures are definitely a minority. Therefore, if you deploy video-clippings as part of your Internet marketing strategy, you can reach the emotional layer of a much larger audience base quickly.
Video marketing can suit multiple gadgets
Today people are not accessing the Internet just from desktop computers. People surf the Net and watch videos while being on the move with the help of cutting edge devices like laptops, palmtops, iPads, cell phones etc. If you have loaded a video on your site, you can expect it to be viewed by anyone, anytime.
Video marketing turns stale content into a vibrant one
Webmasters often face the need to change content to keep the site alive. If your web page is devoted to marketing your wares, the content and presentation becomes all the more important. Smarten up your web page by replacing your written content with a video where the presenter narrates the same story. The handsome face of the presenter with a nice backdrop (in sync with the product/service that you are marketing) can easily attach the audience with your product/service emotionally.
Video marketing clips are easy to produce and publish
Dont get intimidated by thinking that video marketing clips are difficult to produce.
The only stuff you need for producing a video clip are - a video camera (even a digital camera can serve), Windows movie maker software (already on every Windows machine), and a YouTube account. These are enough to produce a marketing video clip to be hosted on YouTube and other video sharing sites (and your corporate website as well).
You will require two more things for a successful marketing campaign on the Internet though - a little innovation and an insatiable hunger for success. Best of luck!
