subject: Article Marketing Success - The Essential Ingredients [print this page] Hi in this article I'll be covering what you need to know to ensure successful article marketing. -. For many when they first start out, and certainly it was the case for Sam & I you tend to read every little scrap of info you can lay your hands on initially.
But then you sit back and struggle to remember anything in depth. Information overload my friends is a huge problem for Internet marketing newcomers - so that's why I try & deliver information in bite sized chunks - and hope it sticks.
So I thought I'd use the analogy here of baking a cake by calling them ingredients, hope you like it and whilst you're reading imagine in your minds eye that sponge cake! - It may just help focus! Anyway moving on, here my Top 2 ingredients to your article marketing success so read on
1st Ingredient - High Quality, Informative And Helpful Content
It's Not All About Keywords.
Keyword stuffed nonsense that offers no value to the readers is ignored by the search engines. They're looking for content that gives the reader value. It has to be something that's easy to read, original and provides some kind of information that helps people solve problems. It should also be error-free. Even one tiny misspelling or grammar slip-up can turn people off.
One of the main goals of your content is to establish authority. You should convince the reader that you know what you're talking about. This is why mistakes look bad. Another way to establish authority is to cite facts and statistics. Do some research and provide information that's a little bit unusual. If you can create excellent content like this that is also keyword rich, you'll have no trouble dominating the search engine results.
2nd Ingredient - Linking Articles
Here's a tiny detail that makes all the difference - Be sure that your article links back to your site. It should be a live link that requires nothing more than a little mouse click. Every article directory either lets you put live links in the article itself, or provides a "resource box" where you can promote yourself. If readers like what you're saying, they can click on this and find out more. If you forget that link, don't expect to see a lot of traffic!
So there you have it - these are my top 2 ingredients that every article should have and if you make sure they're included, you can't go wrong. These are what make or break an article marketing campaign or a website's ranking in the major search engines. A good article will grab the attention of Google with its keywords, keep the reader's attention with its valuable content, and get them to click through to your site with the link in the resource box.
Now don't overlook your resource box its as vitally important as a great headline if not more so, devote some time and energy to its construction, play around with the words but above all else keep it simple and don't try & be clever. Simple works - stick with that.
