subject: Buy Domain Name [print this page] How can you buy domain name? Most people who have been in the industry would say that this question is highly irrelevant. An increasing number of individuals now are putting emphasis on having their own website. The websites for companies are a given as the organisations, in the modern world of the internet, do not seem to have a way of existence without having a website against their names. Therefore, all of them buy domain name and hence the uniqueness of it is not appreciated as much. In other words, people have turned this process into a conventional and regular flow of steps which one needs to follow and the domain name is ready. However, what people do not tend to understand is the fact that there is a large flow of brainstorming, audience analysis and strategic planning which precedes the final step to buy domain name.
So, when people buy domain name; their basic understanding is that they have to visit any of the websites, which provide such domain names, search for their preferred name and make the purchase if the domain name is available. The preference of the name is decided on the basis of ones thoughts, beliefs and likings. Therefore, this clearly suggests that no or little strategic planning goes into deciding the domain name before people actually buy domain name. The problem is not only in the lack of analysis of the name and its effectiveness; it is also in the analysis of the websites which provide such domains. Going with a reputed and trusted provider of domain names will always hold one in good stead. In other words, there are certain important points which need to be taken care of when people decide to buy domain name for themselves or their companies.
When you buy domain name from a website, make sure that either you or some of your associates have worked with the website in the past. This would make sure that the authenticity and the professionalism of the website have been gauged and tested in the past. In case that option is not open to you, you could explore some of the other members of your social or professional network and find for references for the website from where you plan to buy domain name. If your social network is large enough, you would sure be able to get some information. Moreover, the offerings of the website have to also be taken into consideration. The better the offerings, the better would be the final deal with you. Finally, you have to gauge the reputation of the website among its present and past clients before you buy domain name from there.
