subject: The Story Of Lifted Research Group (lrg) [print this page] The Beginning of LRG Clothing The Beginning of LRG Clothing
Robert Wright and Jonas Bevacqua started the Lifted Research Group (LRG) in 1999, with its base company in California. LRG clothing is inspired by the cultures of surfing and skateboarding. Moved by their ideas and desires, Robert and Jonas who are introduced by a common friend started to design clothes that appeal best to the consumers. The two designers yearn to draw emotions of their customers out from their designs.
The Creation of Luxirie as a Women Clothing Line
In the spring of 2006, the Luxirie was launched by LRG. It is a street wear-inspired clothing for women. From the word Lux, which means elegance and Irie means positive emotion, Luxirie becomes an emerging clothing line for women that offers tasteful and womanish designs. Luxirie is fashioned deliberately for girls and women, as they are known to be very attentive to fashion, wanting to look fresh.
Robert and Jonas viewpoint on Luxirie is to give their women consumers a wide array of sophisticated yet in-fashion clothes and accessories creating varying looks that can be worn by every woman. Luxirie plays with the girls looks in exuding confidence on their attire. LRG clothing continues to produce high-quality designs, with more colors and details to womens apparel. Recently, they produced themed clothes for the summer season; a lightweight and fresh attire during summer.
LRG Collaboration to Suzuki and 2Wheel Tuner
Another production of LRG clothing is the Suzuki Hayabusa. LRG clothing partnered with Suzuki and 2Wheel Tuner to customize for an LRG motorcycle.
Endorsements, Talents and Success of LRG
Exclusive urban-inspired clothes, LRG clothing has been endorsed by hundreds of celebrities and sports icons putting them in a noted and well-known spot in the market. Along with the rap artists, LRG clothing claimed its support to Indie artists who are also in the hip hop industry and skate scenes.
For more than 10 years now, LRG is gratified and pleasured in conceiving and turning up talents. These artists include Kanye West, John Legend and Cee Lo. They are advocated through clothes; in this way of advertising, the company grew essentially for years. Meanwhile, LRG clothing has their own website where supporters and consumers can update themselves with newbies and get them online. You can also find in the website the companys retailer stores of varying states as the brand is distributed limitedly worldwide.
