subject: Nj Internet Marketing: Inbound Vs Outbound Marketing [print this page] Marketing is constantly changing and evolving to keep up with trends, technology, and consumer preference. The New Jersey based Internet Marketing and Website Design Company, Peerless Media Group, knows this all too well. This agency specializes in using their marketing products and coordinating them into a marketing strategy for their clients. Their specialties include Web Design, Commercial Print, Catalog Design, Personalized URLs (Purls), and Search Engine Optimization (SEO). Constant advancements in marketing products help Peerless create successful marketing strategies. Previously, marketing was used to get a message out to a large audience. This strategy is referred to as Outbound Marketing. More recently, marketers use a more target specific approach to marketing called Inbound Marketing. What are the different strategies used for these types of marketing?
Outbound marketing is considered the old school way to market. It can still be effective depending on the business but is definitely in decline. Some examples of outbound marketing products used are billboards, television commercials, and cold calls. What do all of these have in common? Limited communication. Outbound marketing provides one-way conversation, allowing the marketer to send a message to a large audience with little or no response. For years this type of marketing worked successfully for many business. Why did this change? The Internet caused the change providing different ways to market to a more specific audience.
Inbound marketing is completely different than outbound because it allows for conversation. Some examples of inbound marketing are social media, Search Engine Optimization (SEO), Purls, Pay Per Click, and blogs. The marketing products used in inbound marketing allow the consumer to come to you. This is the main difference between the two strategies. Inbound earns their potential clients while outbound marketing asks or begs. Currently, about 60% of marketers are investing in inbound marketing over outbound. This just proves how quickly marketing can evolve.
Changes in any facet of business are inevitable. New strategies are developed and evolved on a yearly basis, especially in marketing. NJ based Internet Marketing and Website Design Agency, Peerless Media Group, recognizes these changes and acts accordingly. Peerless Media realizes that some areas of outbound marketing are still important such as commercial print and catalog design but also recognizes that a transition needs to me made. Thats why the agency adopted inbound marketing products such as Social Media, Blogs, Purls, Pay Per Click, and SEO. The numbers dont lie; marketing has changed and will continue too. Better keep up!
