subject: How Can Business Cards Benefit You Or Your Business [print this page] Business cards are a unique way of making a statement in corporate and business circles and need to be intelligently designed to tell a positive story about yourself.
Even though the unstoppable march of the internet has resulted in a tremendous boom in non-contact business dealings over e-mail, the importance of business cards and their advantages cannot be overlooked. In other words, that chit of paper or plastic that you hand out to potential customers and business associates speaks volumes about you and the business that you are in.
Not all businesses can be conducted through the Internet. Face-to-face meetings are a must especially when you are looking at a client for the first time. So, you will definitely feel odd or embarrassed if you or your colleagues are asked for business cards and are unable to hand out one. This continues to be one of the foremost business traditions especially when it comes to establishing first time contact or in the process of networking.
Business cards tell a definite story about the person or the business that he is in. Its design and content can also give a positive or negative impression about the person who hands it out. They are not merely marketing tools meant for advertising but serve as reminders to those whom you meet newly. For instance, a uniquely designed card with a photograph of the card holder helps the recipient remember the former easily.
You can also advertise your services subtly without being crass through the information given in your business cards. It acts as a pointer to your position and credibility to the business that you belong to without being pushy. For those who like being prepared for every possible situation, business cards that they carefully preserve, often turn out to be valuable sources of information as and when required.
This is a form of latent marketing which is possible only through business cards. After all, the person to whom you have handed your card may require your services or assistance later on and to them, you will be a person whom they have met and already know. It is, however, important to always remember that the card should be conveniently sized so that people can carry them around in their pockets or wallets. The ideal size is 3.5 inches by 2 inches as this usually fits all card holders.
Moreover, also ensure that business cards are attractively designed with your companys official colors and are easy to read and remember. The information contained should also be basic without too much clutter and must keep the reader interested.
