subject: Maximise Your Profits With Mobile Video Advertising [print this page] One of the biggest aspects of getting your product to your customers is through advertising. Online advertising has been making the rounds for quite some time, but a new genre has given companies the ability to reach customers on a mobile level. Mobile video advertising gives advertisers a way to reach a whole new customer base.
Although video advertising is nothing new, it was typically used with television and Internet websites like YouTube and DailyMotion. With the smartphone market making video streaming possible for cell phones, companies can house their video advertisements to be reached through applicable phones.
Traditionally, advertisements were put at the beginning of videos. When a user would click on the video, the advertisement would play before the video could be accessed. Mobile video advertisements can now be embedded into apps. Because apps are so popular for smartphones, embedding video advertisements can reach more customers every day. The one concern most people have is whether or not a user will see the entire advertisement or if they will simply click out of it. YouTube answered this by making the advertisement mandatory before a video could be played. This is an idea behind mobile video advertising.
Before the introduction of 3G connectivity, mobile video streaming was subpar. Now that more and more people are buying smartphones with 4G capabilities, video streaming is comparable to that on a regular computer. The infrastructure of today's mobile carriers can finally support a profitable mobile video advertising campaign.
In the early days of video streaming advertisements, a viewer could only click on a banner to find out more information about a product. Now that the 4G connection is available, the CPMs on a campaign will be much higher. This dramatic development means more customers and more sales for your products.
Whether you are using a campaign for the Windows 7 mobile, iPhone or Android platforms, mobile video advertisements are practically platform independent. This is because all major smartphones use Java. When the advertisement is clicked on, the phone will be able to take the viewer directly to the product's website. If the user has a mobile buying feature on their phone, they can buy the product in just a couple of seconds.
If your company is looking for a way to boost sales, consider implementing a mobile video advertisement. Smartphones are some of the most sought after gadgets in the electronics marketplace. What if you had the ability to reach two to three million new customers a day? Missing out on an opportunity like this could be devastating to your product's brand name and profit margin. The development of 4G network connectivity has brought cell phone carriers together. Imagine being able to reach customers that have AT&T, Verizon or Sprint all at the same time? Mobile video advertisements are the future of e-commerce.
