subject: Ad Builder Expansion Continues Sproutloud [print this page] SproutLoud Continues Ad Builder Expansion with Added Functionality
SproutLouds ad builder for distributed marketers has advanced its technology with the introduction of new features. The ad builder is designed to facilitate customization of corporate branded marketing materials and ad templates by the local marketers that sell their products and services. It is currently used with SproutLouds digital and traditional media offerings.
The biggest challenge brands face when using a distributed marketing platform is how to give instructions on using materials and providing guidance on what to say or show in each custom field, stated Gary Ritkes, Managing Partner of Sales. Our latest ad builder features are designed make it even easier for local marketers see what to do, how to do it, and preview the finished material to make sure it looks the way they want it.
SproutLoud has accomplished this by increasing the methods in which a brand can pre-populate its marketing material fields, including a corporate marketing direct data pass-through, as well as a wizard based user interface that walks local marketers through all the steps necessary to complete a customization task.
Ritkes also commented, Our clients have an incredible range of ideas on how to use ad builder to customize materials to support their local marketers and provide even better customer interactions with their brands, and were excited to be a part of turning these concepts into marketing realities.
About SproutLoud
Headquartered in Sunrise, FL, SproutLoud helps companies manage their brands and messages in local markets. SproutLoud's web-based online Marketing Resource Management (MRM) platform enables brands to manage their marketing materials at a corporate level while allowing local marketers in sales channels - retailers, dealer networks, franchises, VAR programs, field offices, etc. - to access the marketing materials in the media of their choice, customize them, and reach their target audience with brand-controlled messaging. Companies can manage brand compliance, increase speed to market, automate manual tasks, and generate channel wide reporting, empowering marketers with the resources of national brands while making local marketing work smarter.
