subject: Simple But Effective Tips For Success For Your Business' Social Media Marketing [print this page] Social networking is the way to go if you want to get the word out on your business. In order to become effective at this, youll need to learn the basics of using social media to establish an online presence. Here are tips for success in social media marketing you can follow. Bear in mind that while the task may initially seem simple, it actually requires a lot of effort, patience and enthusiasm from you.
1.Graphics are important. One of the biggest mistakes most businesses make is being careless when it comes to the images they display on their accounts. This goes against the tips for success most experts recommend; it is almost tantamount to sacrilege. Remember, graphics like avatars and profile pictures are probably the first things that people notice when visiting your social media accounts, so they should be taken more seriously. You have to create graphics that are eye-catching, unforgettable, AND nice to look at. Use high quality photos for your profile and avatar something that really represents you as an individual or your business as a whole.
2.Plan and schedule your posts. To keep a constant stream of content flowing into your site, its always a good idea to plan your posts ahead of time, and to make sure that you post them at a time when people are likely to see it. Older Tweets and Facebook posts get pushed down by newer posts, so if you dont time your posts right, theyll likely be buried under the other notifications your target audience receives. Based on research and other tips for success in social media marketing, the best time to post for an American audience is on weekdays at 6pm-10pm, since thats usually when most people log into their social media accounts.
3.Monitor your stats. You have to keep a close eye on how your social media marketing efforts are doing so that you know if anything needs improvement. Most social media platforms like Facebook and blogging tools like Wordpress display their own stats, so make sure to constantly check on those to see how effective your campaign is.
4.Hold contests and promos. Contests and promos are a good way to pull in some new fans and followers. Giving away coupons, gift certificates, and little items in exchange for Likes and Follows are a popular tactic among the tips for success usually recommended by social media experts. But make sure to do them sparingly to avoid seeming like youre buying your fans.
5.Its okay to repost, but give credit where it is due. If one of your fans shares a particularly interesting link, or says something memorable that you feel like sharing it on your own page, go ahead and do so, but dont ever forget to acknowledge and thank them for sharing. This way theyll know youre paying attention to who said what, and are showing them that you care about their thoughts and feelings.
The above are just some of the tips for success that serve as initial recommendations. Over time, you will discover more things that may work for your social media marketing efforts. Good luck and happy networking!
