subject: Advertising And Promotion In Care Homes With Blinds [print this page] Advertising is a constant requirement across all sectors of manufactures / sellers. With such a huge competition across all the possible products one can think how, how do let the people know about your product, its virtues & how it enhances their lives better than the same product from other company. I havent started with the problem of price-sensitive products of which lot cheaper versions are manufactured you-know-where!
Though advertising is must, how do you advertise & where is a matter that has to be discussed in depth. One cannot advertise about a sports bike in a hospital. You get my drift.
That said, Hospitals too, need advertising to highlight promotional efforts, develop a memorable and recognizable image. Consistent and focused marketing will define the hospital and create a steady flow of new patients coming to the said facility.
Powerful eye catching graphics with benefit oriented writing that speaks to prospective patients elevates the hospital above competition.
Earlier, advertisement and promotion in the healthcare industry is not acceptable, as there was a question of moral as well as ethical authenticity and accountability for the impact of an advertisement campaign. However, with advertising revenue, hospitals can increase facilities, enhance upkeep & subsidize treatments. With such benefits, hospitals were given a provisional permission to advertise.
However, how you go about advertising in a Hospital, wherein every square inch space has to be carefully used & kept clear for easier & faster movement of doctors, nurses & patients. The best part is answer to this question is right in front of ones eyes. The windows! Windows are a much needed feature in a hospital. The Suns rays act as a natural bactericide which helps in sterilizing the floors to certain extent. However, once the rays become a bit too strong blinds are pulled across these windows. Usually these blinds do not have any color other than beige, off-white or some such neutral color. But, whoever said these blinds should be drab. Welcome Photo Blinds. Photo Blinds are basically blinds which have photos printed on them & then the sits are carefully cut to form Personalized Roller Blinds.
The basic requirement of advertising in a Hospital are:
Inform patients and doctors about the types of services offered by the organisation.
Inform patients about the different consultants providing their services to community through hospital.
Inform patients of any service offering that specifically aims at preventive and promotive healthcare leading to benefit of community in general.
Any breakthrough medical procedure that claims to reduce the disease prevalent rates in the community, provided this type of claims are sustainable by factual, documented evidences and approved by recognized medical association.
Inform the community about availability of services under cover of health insurance provides/ reimbursement schemes/ TPA/HMO.
All these were earlier possible only through large printed posters, hand-outs or through the help-counter. Now, through these custom roller blinds we have one more simple & effective medium for highlighting the required points & give out the much needed information plus saving paper in the process.
These blinds don't require fancy equipment. They fit into standard slots. With precision cutting & fixing, one can have a uniform looking billboard-style advertisement / information board till one can simply pull them up for sunlight!
