subject: Top Secrets On Building A Good Landing Page [print this page] When building a good landing page, attention needs to be given the head tag information. The head tag information is just the information that happens behind the scenes. Pass this onto your web guy and he will be able to help you if you're not sure. The meta description, the description should be selling. A lot of people don't optimize their description, but that meta description is what is going to appear in your search results underneath the title.
For my SEO services site, I usually like to ask a question in my title and then answer that question in the description. So, 'Looking for the Best Mortgages?...X Mortgages can Provide the Best Mortgages You're Looking For'. Basically you want to have the question up the top and then try and answer it underneath. That's a good landing page example. There are plenty of different ways to skin a cat though.
Here's an example for one of the ones I use for my Metastock website. Someone types in 'metastock formula' which is the niche where I first got started in Metastock. Next to the Metastock website, we're pretty much the definitive place for that particular niche. 'Metastock formula can help you identify profitable trading opportunities if you know how to use it. Grab free practical Metastock professional tips and tricks. Click here'.
You know what that 'Click here' is right here at the end? That is a call to action. I'm telling them what to do. The last thing after they read that is left in their mind. 'Click here'. I'm telling them what to do. The same is done with my SEO Company Site. Always make sure you tell the user what it is that they should be doing next. Obviously you want to interweave your keywords and so on into the description.
The next step to consider for custom landing page is on site copy. Make sure that you keep your paragraphs short and very much to the point. People don't like reading those big long blocks of copy. You just get lost in the copy. So you want to make sure that you break it up into little sections. If you break it up into little sections, it will be much easier to digest. Be simple, clear, direct, no ambiguities, no mixed meanings.
When it comes to writing copy on a website, you want to write it to an eighth grade level because you want to make sure that the user can understand it. Don't assume things. Don't think, oh, they should know this, or they should have heard of that analogy or they should have this. It's not about you, it's about your user, so always think through their eyes and make it as easy as you can for them.
The ambiguity, is something like, at the end of an article on a good landing page, you might write 'How did you find this website?' because you're encouraging someone to then go ahead and post a comment on your say SEO blog. 'How did you find it? Did you like it? Post it over to your friends.' The ambiguity there is, or mixed meaning is, do you mean how did I enjoy it, or how did I locate it? Did I enjoy it? Ok, well I found it on Google. That is an example of those ambiguities.
