subject: Right Keyword Search - Its Importance To A Web 2.0 Video [print this page] We recently made a short web 2.0 video of an interview called Darryl Guppy Talks Trading Tools. We put a good strong keyword - trading tools - in the title. Down in your tags you've got trading tools, that's our main keyword. Then we usually choose two or three other keywords that relate to it and it might be a bit longer tail as well, a little less competitive, Daryl Guppy because he is an authority in the trading world.
If you type in Daryl Guppy, you'll see how many of the videos we've done appear in the listings as well, something long tail like stock trading systems as well. Again I've peppered that into the description.
When I first started doing this for my trading site and SEO services site, I wasn't very good at it. I spent hours looking up keywords and trying to find the right thing. But now I get a feel for what you need to put in there. The content does not have to be amazing in the descriptions because no one really reads it.
If you type in Daryl Guppy and go to Google where the web 2.0 video is, we appear at the top of that in Google search. Video is still in its infancy in terms of the sophistication of the SEO with it. Just like what SEO specialists do, place some keywords in your body, in your descriptor at the top, your title, can get you to the top of a Google search really quickly, especially in the video area.
So it's a really good thing to learn. It takes a little bit of practice.
To get videos to stick on Google page one, build links to those videos. Traffic Geyser deals with the front end of a lot of these and capture web video websites, so they will try and have their submissions tools submitted from the front end of the site. Something like TubeMogul has access to the API, the back end access to the website. So when they get submitted through to these other video sites, there's a much higher success rate of them sticking. Depending on how things are, I seem to have more success with TubeMogul.
As far as making sure that the videos stick around, just start building links. How many people do you think are out there building links to videos? Zero. I think hardly anybody out there is actually building links back to their videos. We can rank for very competitive terms by not doing any link building. So if you just send links to the videos that you want to rank for with the right phrases, they will start to pop up.
As far as making sure that the web 2.0 video come into Google, there is universal search and sometimes for more competitive phrases, you'll type a keyword in and you'll see video appear within the Google search and also images sometimes as well. There is no real hard and fast way to make that happen. It will happen on more competitive phrases. Also if you build authority to those videos through building links just like what we do for our SEO company, then they've got a higher chance of building up. But there is no hard and fast easy way to make sure that it appears in universal search. But you can get them to pop up in the top of video search just quite easily.
