subject: How You Can Price Your Ebook For Optimum Income [print this page] Once you have composed and written an ebook, the next step is to figure out what customers would be willing to pay for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it's of little value, and they won't purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit.
If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. So can you imagine how cheated your initial buyers would feel if you drastically lowered your ebook price shortly after they purchased your first batch of copies?
One of the most important parts of the ebook marketing process is determining a selling price. The first rule of pricing ebooks is to never underprice. Price your book at the highest that your target market can afford to pay, and if your sales are slow, lower your price. Prior to doing that, be certain you are doing everything you can to promote the book all over the internet on every website you can find. Ideally the price should be able to generate large profits, however you should not neglect the fact that price is one of the major elements that people value an ebook prior to the purchase. This is why you should always begin with the highest price and follow that up with an extreme marketing campaign.
Because they are such a new product, it is often hard to determine how to price an ebook. Given the fact that they are in digital format, the price of an ebook can be rather complex as it difficult for average person to understand. This ultimately means we need to approach ebooks in a different light to help us establish their actual true worth in this competitive cyber landscape.
A book in print and an ebook have many differences. A book that is printed is something that can be held, put on the shelf, and even passed on to someone else. Pricing often reflects elements such as stock, design, paper, promotion and production costs.
However, the fact that they are a way of conveying ideas is the factor that binds hard copy books and ebooks together. These types of books are full of ideas that can help readers change or transform their lives. What do you think an idea is worth when evaluated against the cost of paper and ink?
The cost of your ebook should be based on the valuable ideas that are contained within it.
Decide if your goal is to get wide distribution and maximum exposure. The main aim should either be increasing the traffic of your service, or to increase the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. A few ebook authors have been known to charge prices that actually lost them money just to get a good amount of new customers in. The vital element is to maximize prices which impacts your profits and the total number of books you sell.
