subject: Amd Would Focus On Energy-saving Technology [print this page] AMD announced a further commitment to energy-saving technologies. AMD's latest commitment to energy-saving is to make the notebook's battery life grow 50% than the current and allow the computer's server performance improve 30% under the conditions of energy efficiency. And more importantly, all of the computer motherboards will be integrated into a 1.6 inches chip in the future.
AMD last week announced that it would lay off 10%, about 1100 people. The layoffs will be across all departments of AMD. This move is expected to save about $ 128 million operating costs by the end of 2012. In addition, as the business efficiency will increase after layoffs, it will further save $ 90 million in operating expenses in the next year. Of the savings, the "substantial part" will be put into low-power chips, as well as in emerging markets and the supply chain components of the cloud computing.
As AMD's market share is constantly lost, the streamlining strategy of the company is very logical.In the third quarter, Intel's market share of 80.2% of the globa X86 chip market. The chip is widely used in PC, notebook computers and computer servers. But AMD only holds 19.7% of share. It was 20.6% in the last year.
However, the growing importance of energy-saving technology is highlighting, so AMD's layoffs has a little offensive meaning. In notebook computers and mobile devices, to provide longer battery life, power-saving technology is the key. For cloud-based data centers, energy conservation is very important, because cloud computing need to have tens of thousands of servers and these servers also need to consume a large amount of energy.
AMD's Technology Development Group and CTO Chuck Moore pointed out that the newly developed chip is code-named Bulldozer. It will make efficient use of advanced low-power technology and make a new design. Each chip has even the body core, which will be the main management component of the chip. They will share part of the territory and architecture. Run in the chip, it can monitor to determine how much load is the current operation. Moore said: "This is a new area."
Bulldozer was officially launched a few weeks ago, but a few months behind schedule. Bulldozer also refreshed the current fastest rate of the processor to reach 8.46GHZ. AMD will work with some of the heavyweights of the computer manufacturers together and implant the processor into the relevant computers. AMD also plans to integrate new features to its chips.
