subject: Web Content Editor - Explained [print this page] When you are looking for a professional website, you will want to hire a web content editor before you put the site up to live. Why? Even though there is the added expense of hiring one, you can guarantee they will find errors in the text or some kind of formatting issue before the site goes live. And wouldnt you want to put your best foot forward, in every situation, including the website you present to the world?
Responsibilities of a Web Content Editor
There are a few things you can hire a content editor for. There are ones that specialize in writing the text that goes up on the various pages of your site, there are ones that will create SEO content, which is search optimized content and then there are the editors that refine any type of word that goes on the website. Some people are trained and can perform all three duties. Other editors have a specialty and will only perform one of the tasks, so you will have to ask for their qualifications ahead of time so that you know exactly what they can do and they know exactly what to expect from the job.
A web content editor that specializes in SEO content will help get your website higher in the search rankings. The content will focus on a few key words which is the purpose of your site and know how to incorporate them correctly in to the text that is being searched for on the web. The key words are optimized to fit in to the text at various points and repeated just a certain amount of times. Too many mentions of the keyword can actually penalize the site and get it blacklisted by search engines so that it does not rank high on the list.
A web content editor that can perform all of the tasks will know how to write and edit for SEO optimized language, but they will also know how to write the text for sites that are already high in the rankings. They can write the text for the various pages, such as about, the FAQs, the description of the site and what they offer or can do for the person, the client, reading the site.
The web content editor looks through all of the text on the site and makes sure there are no spelling, grammar or tense errors. When they find one, they correct it. That way, all of the text that is uploaded to the site is spelled right and written in the correct manner.
Failure to hire a web content editor to go over the work could result in a sloppy website that looks unprofessional. Unprofessional sites will not continue to grow in the rankings and will not attract customers to your business. So, it is worth it to spend a bit of extra money and hire a professional web content editor to review the text before any site goes live.
