subject: What Customers Look For In A Spa [print this page] As the owner of a spa, it's not enough that you have a great menu of services. You need to pay attention to the details. You can be sure your customers will. And since you need customers that will come back to your establishment, it's important that you get to know them and find out what they like and what they don't like in spas in general, and maybe even yours in particular. In order to make the most of your business and attract more customers, you need to see things from a customer's point of view. What do they look for in a spa? What will make them come back?
One of the first things customers look at when they first enter a spa is the ambience and the cleanliness. Both women and men look at a spa as a place to relax and pamper themselves. Therefore, your spa should be plush but not intimidating with relaxing decor. For example, customers won't be able to relax in a place that plays music that is too loud. Your spa should also be meticulously clean and organized. Clutter triggers stress for a lot of women. And you don't want your customers worrying about whether the towels you're using are clean.
Customers also take particular note of how they're treated. They will observe your people and it will be part of their decision-making process when they think about whether they're coming back. Customers will look at how your receptionist answered the phone when they made their appointment, if they were greeted warmly at the door, perhaps offered refreshments, and if their treatments started on time. For this, you'll need to train your staff to ensure the best possible customer service. And for organization, great salon management software can help you keep all your appointments, customer records, employee records, and even accounting properly documented. Salon management software can help you improve the timeliness of your service and prevent overbooking.
As you probably already know from when you first opened your spa, location is another factor that customers take into consideration when they decide on their favorite spa. Customers don't like having to go in and out of high-traffic, and thus stressful, areas when they want to relax. They also don't want to have to go far. It's important that you choose a location that is accessible for your target market and is easy to get to.
If you want information that's more specific to your business, you can also ask your customers to complete a short, optional survey about your services.
