subject: A Cost Effective Way Of Marketing Via Cell Phones [print this page] Everyone carries a mobile phone todayEveryone carries a mobile phone today. From a watchman to a companys CEO. What if we use this device to reach our target audience?
We can easily convey our message to them. This method of reaching our target audience is cost effective and produces a high rate of returns for you. Text Marketing also known as mobile or SMS marketing is basically the marketing efforts put with the use of today's modern technologies. It is a direct, personal and effective marketing tool for your products and services. This way of marketing includes using a medium which involves text messaging over a mobile phone.
Companies and businesses can truly benefit from text marketing. They can send either a promotional content or discount coupons in a text message format directly to their prospective customers through their mobile cell phones or personal digital assistants (PDAs). For instance, suppose Dominos comes up with a new offer of buy one get one free pizza, they can circulate this offer to their target audience through an SMS. The ones interested can take the advantage of the offer.
Similarly, when a customer sees an interesting local restaurant, spa or business, he or she would receive your texted coupon to their cell phone. They can immediately opt for it without having to calling in or going to a computer or sending in a postcard. After the customer is subscribed, you then have the opportunity to keep in touch with him. Having a subscriber base is like an achievement to a business, and sending short codes SMS through text marketing achieves that. This form of marketing is a great strategic asset for any local business. This is also one of the fastest way to communicate your message and get good responses at the earliest.
Text marketing makes sure that your message reaches your target audience no matter where they are. This lets you speak to your potential customers in a one on one manner. It is an instant way of advertising. There is no need for proof reading and designing a campaign as the campaign starts from creation to delivery within a few minutes.
Text message marketing is very effective and produces a redemption rate anywhere from 20% to 70%. It is much better as compared to print, TV, radio or direct mail which averages 1.5%. Over 90% of your customers open and read your messages in 15 minutes. This way of marketing engages customers in a way that makes them look forward to more offers from you.
Text message marketing allows you to measure the results and scope of your other advertising. It is a highly targeted form of advertising. You can target your campaigns to specific customers to produce higher redemption rates and build lists that will produce immediate sales every time you send a new text advertisement to them. Bulk message sending reduces cost.
Thus, Text message marketing is cost effective, fast, generates high return on investment, and gives a proper response rate. The local businesses that are looking for innovative ways to have an edge over their competition can opt for this method of marketing.
