subject: Search Engine Tips On Domain Names [print this page] If you're just starting out, and you haven't decided what niche or business you're going for, once you pick that niche, the best of the search engine tips you should do is register that domain name as early as possible and put a piece of content up there on topic. You want to let that domain name age.
What I used to do when I operated in lots of different markets, at the start of the year, I'd plan out what I was going to do for the year. I'd go register all of those domain names. I'd get an article written from Need-an-article, put it up on the page and then just send some basic links to it. That way it gets indexed, it's aged and it'll just make things easier later on down the track when we start to build links. We don't have to worry so much about holding back the speed at which we're building links because we've had a chance to age that domain name.
Part of the search engine tips I share in any SEO training I conduct is go for the top level domains. Those are top level sites. I'll go for one to three keywords typically and I'll avoid hyphens as well, they just look spammy. There has been discussion as to whether or not having a hyphen in a domain name will affect how it will rank and ages back it did matter. Some of my domain names like trading-secrets-revealed is one of my domain names and I registered that ages ago.
I probably didn't load enough keywords in there but it does well on the web page ranking for money management, which is the keyword we're going after and it does have dashes in it. But from a branding point of view and how much easier it is when I say melbourneseoservices, it's much easier for anyone searching for our SEO company website to type that in and go the domain name than it is to say go to www.meta-formula, and that's a dash, not an underscore and having to clarify that. So where you can, avoid hyphens. One to three keywords and you want to try and go for keyword rich.
That's why I went for Melbourne SEO Services because it has the keyword in the domain name. Part of the reason for that is when we're building inbound links, a lot of links that you're going to build back to the website are going to have the url as the anchor text for that link that we're building. If your domain name has the keyword in it, when you're building links for the url, you're effectively building links back with the appropriate anchor text as well because the keywords are in the domain name.
An exception to these search engine tips is if it is a brand name. Planet 13 is a brand name. We didn't go after bandmerch although we did register official band merchandise and we used that for some other purposes. Unless you're going for branding and also one of our clients, the dentists, already had that domain name and that is his business name so it is ok to use it in that point in time. We can do a lot of things. We can still rank a page without having the keyword in it but it just makes it a little bit easier.
