subject: Mobile - Life Breath Of Marketing!!!! [print this page] Mobiles have become the requirement of the modern generation. Mobiles have been a boon to the Mobile Marketing Services industry. Be it any sector, the mobile marketing company strategy is always to advertise to maximum customers through the cheapest source available.
Due to the low cost of Short Message Service (SMS), Bulk SMS marketing is preferred by most of the marketing companies. Although there are various definitions for the concept of mobile marketing, no commonly accepted definition exists. Mobile marketing is broadly defined as "the use of the mobile medium as a means of marketing communication" or "distribution of any kind of promotional or advertising messages to customer through wireless networks."
BEND IT TO THE SMS CAMPAIGN WAY
SMS CAMPAIGNS ESSENTIALS THESE DAYS DUE TO THE FOLLOWING REASONS:
It is still about the relationships
Above all, it is most important to consider what relationship you or your companies have with recipient. To avoid having an adverse reaction, you should have an established relationship with the recipient.
Personal communication, personal message
Just like email or snail mail, if the letter is addressed to someone personally she is more likely to read it than a message addressed to "home owner" or "customer."
Value and timing are everything
Part of understanding your audience is knowing what they will find valuable and when.
Protect your business and brand
Just like email or snail mail, if the letter is addressed to someone personally she is more likely to read it than a message addressed to "home owner" or "customer."
Shortcode servicess are numbers that are shorter than phone numbers and leveraged by companies to send and receive messages.
Give them an option
Nothing is more frustrating to individuals than to continuously receive promotional messages when they just are not interested.
Banking on the hands through the Mobile!!!!
Mobile Banking through SMS
Mobile Banking with SMS is conducted through SMS codes sent to a particular number as directed by the bank. You will receive the response in the form of a text message on the mobile phone screen within a few seconds.
How it works?
The message sent by you travels from your mobile phone to the SMS Centre of the Cellular Service Provider, and from there it travels to the Bank's systems. The information is retrieved and sent back to your mobile phone via the SMS Centre, all in a matter of a few seconds.
Mobile Banking through WAP
Once you log onto your Bank's WAP site through the WAP/GPRS enabled mobile phone, all one needs to do is enter your Cust ID and Net Banking IPIN. Then go to the Transactions Menu after selecting your account. Select any one of the Transactions like Balance Inquiry, Mini Statement, Statement Request( A Statement of Accounts for the selected account for the current period will be mailed to your address on record with the bank), Cheque Book Request (It will be mailed to your address on record with the bank), Stop Payment, Cheque Status Inquiry(will tell you if the cheque has been paid/unpaid/stopped/invalid), Fixed Deposit Inquiry( can get information on account number, principal amount, rate of interest, maturity date and maturity amount) etc.
So be it MARKETING OR MOBILE BANKING, the usage of mobile is endless.
