subject: Are You Ready For A New Marketing Message? Find Out With Integrated Crm Software [print this page] Thinking about spicing up your marketing message? Try a new angle or revamp your lead generation activities? Well it pays to think before you actor might find yourself throwing the baby out with the bathwater. You may no longer care for your old marketing message but is your market is still mad for it. Their opinion is the one that matters. If a marketing campaign still brings in new business you shouldn't shut it down. Put simply: if it ain't broke, don't fix it!
But how do determine that your message is still working or when it has stopped dead?
It's easy if you are tracking your results using an integrated CRM software system. CRM stands for customer relationship management. So it is software designed to help your staff manage contact with your database to strengthen relationships with your leads, prospects and customers.It houses all your important client data, including the source of customers. Integrated CRM software is CRM software that also has sections to look after your billing, accounting, task management and inventory.
Integrated customer relationship management solutions are better because they are more likely to be used by your sales team. This is important as you need to record the source of every new customer to determine which marketing messages are gaining traction with your audience and which messages are falling flat.
Just to reiterate that key point: you must record the source of every new client using your CRM software. This data will show you exactly how well each campaign or marketing message performs. How much profit they generate. And the return on investment offered.
Armed with this data you can make more strategic decisions. So if you are thinking of changing a marketing message, you can consult your data before you make any rash decisions.
If you find, by evaluating your data, that the market has turned cold to your marketing message you can evaluate new campaigns using your integrated CRM package. Run a small test group with a special promo code, coupon or dedicated phone line to determine how the market will react before you commit. If you are recording the source of each new client you should find it easy to measure the customers from your new marketing test.
You may be totally in love with a new advertisement but what you think isn't really important. If your market hates it, the financially losses will end up making you hate it too. By using CRM software you can at least find out before it sends you to the poor house.
You should know that sometimes it isn't as simple as success or failure. Your ad may work a treat in one town and be a dismal failure in another area. It may also be more appealing to females aged 25-35 or to men with children or only get a suitable response at a certain time of year. These subtle nuances of marketing are missed by business owners operating without integrated CRM software. Your CRM software package tracks more than the source of the client. It can track location, age, gender, interests, income, marital status and a host of other factors which influence buying habits. With this data you can plan your campaigns at a whole new level.
Consult with your data before you alter any marketing strategy or advertising message. With integrated CRM software you'll know what the best course of action is at all times.
