subject: Sms Text Messaging And Benefits Of Bulk Text Messaging Marketing [print this page] What is SMS Text messaging? What is SMS Text messaging?
SMS Text messaging is a means of communication by which telecom users are able to send short text or picture messages to other users . An SMS text or message can be sent between two cellphones or from a website. SMS text messaging is an 81 billion dollar plus market and widely used by all kinds of users regardless of the service providers.
What is the link between SMS text messaging and marketing?
SMS text messaging is a direct form of approach to marketing meaning potential customers get information regarding products or services directly. This kind of a direct marketing approach can be highly beneficial for local business looking to expand. With a wide reach, SMS text messaging ranks right up there with social networking as millions of potential customers can be contacted at once yielding better results.
What are the benefits of SMS text messaging?
The most attractive advantage of SMS text messaging in marketing is that it is cost-effective. As compared to other direct marketing techniques such as marketing phone calls, SMS texts are cheaper and much more affordable ideal for start-ups and low budget businesses.
With SMS text marketing, there is minimal market research requirement and a campaign for your product/ service can be started irrespective of market trends or seasons. Interoperability of SMS text messages make this ideal for marketing as potential customers can be reached at any time.
Benefits of SMS text messaging include providing the marketer with the ability to send updated information to customers. With the help of SMS text messaging, customers can be informed regarding the latest developments with a product or service ensuring they get better service as compared to competitors.
SMS texts are also highly customizable which is an added advantage. Marketers can fine-tune texts to target audiences which would enable them to achieve better conversion rates than conventional advertising means. This would directly improve sales and improve the exposure of the brand you are marketing.
80 % of all cellphone users have their device with them at all times and 94% of all SMS are directly delivered to potential customers meaning marketers can be certain that the message has gone through to potential customers. Unlike direct marketing calls, SMS texts get to potential customers without interfering with their day to day activities which can be beneficial for both the marketer as well as the customer.
Even critical information related to your business such as change of product or service, special offers, special events or change of location can be intimated to customers via SMS texts. Reminders regarding products or services offered by your company can be also passed on to customers increasing loyalty and brand appreciation.
