subject: Social Media Marketing On Facebook [print this page] What is social media marketing? What is social media marketing?
Social media marketing in simple terms is marketing services or products using a group of Internet based applications that allow users to create as well as exchange user generated content. Since the popularity of social media has skyrocketed in the recent past, social media marketing has quickly become the most effective marketing tool available today.
Social media marketing typically revolves around users creating customized content that attract other fellow socialites and encourage them to share it with their social networks or contacts. Because of such wide reach, social media marketing can get you results at unimaginable speeds as compared to conventional marketing techniques.
Facebook, Orkut, Twitter, LinkedIn are all some of the most popular social media networks in use today.
Why use Facebook for social media marketing?
With over 800 million (and counting) active users on Facebook at any given time, this is one of the most popular of all social networks in existence. Such is the popularity of Facebook that most marketers consider this as an integral part of their marketing strategies.
Facebook provides users with endless possibilities and a simple marketing campaign can turn into an overnight wildfire leading to immense popularity within a very short time. The unique, interactive interface of Facebook when coupled with its immense popularity with users of all ages, make this the ideal platform to start off your social media marketing campaign.
According to statistics, over 600,000 new members are added to Facebook every single day making your potential market ever-growing.
How to go about with social media marketing on Facebook?
There are many different ways by which you can use Facebook for your social media marketing campaign. The first place to target would be groups that could turn out to be potential customers.
Facebook has groups or a common network of members that share common interests and there are groups for everything under the sun. Creating your social media marketing campaign targeting groups that are likely to be interested in your product or service can be highly rewarding.
Another way to use Facbook for social media marketing is with the help of applications or widgets. With the recent launch of Facebook platform for outside developers, you can get some interesting applications or widgets developed and integrate them with your campaign giving out messages and promotional content.These widgets or applications should ideally be interactive, informative and capable of driving users back to the fan page.
You can also develop your Facebook social media marketing campaign using target driven content and using popular events as leverage for selling your product/service. There is also a huge Facebook fan following with mobile phones and you can also include and target mobile Facebook users. Creating promotional contests encouraging fans to share links directly to the fan page is also recommended.
