subject: AT&T Wholesale Market Research Report [print this page] AT&T's wholesale group focuses on its traditional carrier-to-carrier business because that generates the bulk of its wholesale revenues. A relatively small sales team pursues and nurtures opportunities created by emerging wholesale intermediaries represented by Web 2.0 and other enterprises that use the telecoms infrastructure for product development, sales, and customer support. Ovum believes this nascent customer group represents the driving force for future wholesale revenue growth. AT&T must foster the organizational and strategic flexibility to shift its focus as these intermediaries grow.
Table Of Contents :
Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Customer segmentation
Changing demand
Serving non-telco intermediaries
Potential partners and customers
Holding the value proposition
Regulatory environment
Customer demand
What customers want
Foundation and future demand
Strategy
Strategic objectives
Strategy implementation
Network strategy
Customer service strategy
Products and services
Product/service strategy
Service delivery
Company information
Business focus
Company size and organization
Financial highlights
List of Figures
Figure 1: AT&T's global wholesale services offerings
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