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Seo Usa- Aspects Regarding Search Engine Optimization
[print this page] Countless establishments in the world have web page these days even some small shops near your area have a homepage. Having a website is about as significant today as owning a yellow pages listing used to be.
The basis for this is that most people go to the Internet to look up the things they need. It could be a phone number for a business, or an address. It could be to find a solution for a specific problem.
Visualize announcing that you are thirsty, and a genie pops up to hand you a glass of water. This is how the World wide web is supposed to work.
If you are in business and you have a website which is not making leads or customers for you - something is incorrect, very wrong. In actual fact, the whole reason for having a website is to generate business right? So whatever that thing costs you to build and maintain is a legal responsibility - not an asset. Website positioning can be vital in lead generation.
Now here's the deal: Most people never, ever look past the first page of Google search engine page results. Let's say that you sold t Shirts in Washington DC. If somebody types "T shirts Washington DC" into Google, and you are on page 2 - there's 85% chance they will never become your buyer.
Therefore, SEO is really about matching people who are most likely to become your purchaser, with your web site using search engines. That's it.
How to Increase Your Search Engine Rankings
There are actually some broad categories of things you can do to place higher in Google rankings and give that customer a chance to hand their ball of cash over to you.
First, is what we call on-page Website positioning.
On page Search engine optimization are things you do to your website to make it easier for Google's spider to crawl and index it. It ensures that Google indexes all of your pages, and that Google understands what your site is about.
It's a very technology driven process, and requires somebody with a high level of technical understanding to get the nuances.
The second thing is off-page Website positioning or SEM (search engine marketing). This is all the things you do that make your pages look like they have more authority. This includes things like attracting links, and social media shares.
Can I Just Do My Own Website positioning?
Well, that depends on a couple of things. The first is your technical knowledge. Let me clear here - there is a big difference between a web designer and a web developer. There is an even bigger difference between a web developer and a web developer who understands Website positioning.
The reality is that many people who call themselves SEOs are poorly qualified since it has such a different set of skills.
So really, if you can do a little technical work, and there is very little competition in your niche - you will do great. Otherwise, a good SEO can be worth his weight in gold.
