subject: Ethical Seo Ethical Search Engine Optimization [print this page] Everyone with a website wants to get the best results possible in a search engine. That is where ethical search engine optimization (SEO) comes into play. Search engine optimization manipulates a site by matching up the keywords to what will register the highest in a search engine search. While it seems simple enough, not every method used for search engine optimization is on the up and up. Some of the practices are underhanded and can end up with a page being banned from showing up in a search. There are ethical SEO techniques that can get good results for the client.
Some of the techniques that are not ethical SEO include spamming, stealing content and not working for the allotted time of the contract with the client. It is sad to say that there are search engine optimization agencies out there that scam their clients and do not do the job they agreed to do. With spamming, the agencies put up multiple links with an exact match domain. There are many search engines are doing away with these links by banning them from their results.
Another way that is less than honest is stealing content from other successful websites. In some cases the agencies do not work the entire length of their contract. They will work for a few months and then stop their efforts. This is not something that is enforceable by the search engines but is something the client should watch out for.
To know if an agency is practicing ethical SEO, the client should demand to have transparency, performance and easy access to their representative. The agency should always keep their client informed in what they are doing to optimize the search engine results for the website. If there are any questions, the agency should be more than happy to answer them for their clients. This is also true for accessibility. An agency should always be available for their clients. They should return calls if they miss them and offer prompt email responses. Perhaps the most important aspect is results. If a SEO agency is doing their job ethically and properly then the website will continue to climb the rankings.
