subject: Real Estate Marketing Company Job Opportunities Set To Rise Sharply [print this page] Anyone planning their future career or considering re-training to widen their employment opportunities should consider working in real estate, because the labor forecasters say the demand for real estate marketing company services is set to rise. This means this sector is going to need a high number of employees with skills related to the many different aspects of marketing for real estate.
Video production
As many real estate brokers are small or one-person businesses, there is a steady and growing need for them to hire a real estate marketing company to take on this specialized and essential component of the industry. Now that video tours have become the preferred method of giving prospective buyers or tenants a first look at properties on offer, apartment rental companies and apartment leasing agents are also relying on a good real estate marketing company to provide the technical expertise required for video marketing. In addition, when a real estate broker is pitching for the opportunity to sell a large new development, the assistance of a well-established marketing company is vital to win the project and provide a comprehensive and successful sales service.
Marketing The functions of a real estate marketing company cover a wide array of activities. For example, they organize direct mailings, client seminars, social media campaigns, publicity events and online webinars offering up-to-date real estate market analysis. A real estate marketing business is also responsible for attending trade shows and for developing lucrative, ongoing relationships with developers, investors, homebuilders and owners. Real estate marketing directors not only provide effective marketing, but also need to be experts in corporate communication within the industry. As senior employees, they carry the responsibility for devising and leading the marketing strategies that maximize real estate sales.
Job opportunities Training for work in marketing for real estate is a safe bet, as the national forecasters agree it is an industry that will continue to expand and offer opportunities in many different skill areas. These range through administration, accounting, producing trade show materials, preparing and giving seminars, real estate market analysis by geographical location, organizing large events and a long list of other skills related to IT, video production, advertising and marketing for real estate.
Skills Generally speaking, all employers favor applicants who have good interpersonal skills combined with the ability to write and spell correctly and good oral communication. Even employees in relatively modest positions must be able to communicate well with potential clients and top executives. Employers also look for candidates who are organized, conscientious and able to use their own initiative to deal with any minor problems that may occur. In addition to these basic skills, staff involved directly with real estate marketing need to be confident, sales-focused and creative. The ability to contribute original ideas is also highly prized in marketing for real estate.
Salary Obviously salaries depend on the type of work you do, in which geographic region you live, years of experience and individual job performance. However, you can expect an above average salary if you work for a successful real estate marketing company and good promotion prospects in a large company.
