subject: The Prospect Of Elder Mobile Phone Market Is Good [print this page] The current mobile phone users in China reached 920 million. The mobile phone has become an indispensable interactive tool for information. Especially in recent years, with the development of 3G smart phones, the mobile phone market is hot. At the same time, the mobile phone market has gradually broken down. Women phones, business phones, navigation mobile phones, children mobile phones and other feature products have been listed.
However, in the mobile segments market, the elder phone does not have the attention. According to the recent report, people aged over 60 in Inner Mongolia have 3.06 million, but t it is hard to find old dedicated phone in the local mainstream market. In fact, it is because the elderly phone itself has low profits, the attention and participation of handset manufacturers are generally low, leading the market has little professional phones in line with the spending habits of the old.
However, as the population is aging, the enormous consumption potential of the elderly population is bound to become increasingly prominent. Where there is a demand there is market opportunities. When the mobile phone makers are competing in other market segments, they should not overlook the needs of older consumers.
With the users' increasing personalized and diversified demand for mobile phones sub-brand strategy becomes the development trend of the mobile phone industry. Female phone, the elderly mobile phone, children cell phone, blind people and a series of mobile phones customized for special people came into being. The elderly mobile phones, and mobile phones for other vulnerable group have not been given due attention. It can be said, the elderly mobile phone segment is currently the weakest link of the market.
The current domestic cell phone specifically for the elderly is also very few. China's elder mobile phone market experienced a few years of the dark clouds. In addition to the now well known Datang Telecom TG100L elder mobile phones, it is difficult to find phones designed specifically for older on the market. The development trend of the mainstream mobile phone is more like toys for young people but neglected the older age groups.
Elderly consumer market can not be discounted. According to statistics, China's elder people accounted for 12.5% of the total population. China's elderly are still rising. It is expected in 2050 China's elder people will reach 400 million people. The share of the elderly in the community is more and more important. The prospect of elder mobile phone market is good.
