subject: What's So Special About Nord Keyboards? [print this page] Apple's success can be attributed to Steve Jobs, a remarkable leader in the development of the Technology industry. Just like Jobs, Hans Nordelius and Mikael Carlsson initiated what was to be the Nord keyboard in 1983, releasing their Digital Percussion Plate 1 as a forerunner.
This represented transformative technology in its area with the trademark name ddrum launched the following year in 1984. To this day, a lot of people consider all four of the first ddrum versions to have been the very best ever created. Their smashing success was credited to using real drumheads and hoops, instead of plastic material or rubber.
The first synthesizer to emulate analogue emerged in 1995 as the Nord Lead synthesizer. A spectacular software developer named Magnus Kjellander appeared in 1996 and launched a entirely unique approach that culminated in the Nord Modular, yet another first, this time in the modular digital synthesis area.
By then, Clavia Nord as it was commonly called was on a roll. The Nord Electro, which copied the classic electro-mechanical synthesizers, emerged in 2001 followed by the Nord Lead 3.
One has to realize the import of this technology in its area. The Nord Stage appeared in 2005, then came the 2nd generation Clavia tone wheel model built into the dual manual Nord C1 Combo organ in 2007. Most of these products were unique and the foremost of their type. And there's more..
Think of Harley Davidson, Nike, Adidas, Mercedes, Audi, Chevrolet. All of these brand names have their unique logo and mark. The same is true for Nord with their red product covering, a history in quality.
Nord keyboards outsell products available and for musicians, they are notably straightforward and instinctive devices to use. Ideas not actually on the mind map can come out of an everyday talk at any time. No one ignores someone's suggestion.
There is cohesiveness between creation and designing that is unparalleled in most businesses. Manufacturing resources planning is second-to-none with each element of processing, testing, and quality control at the cutting edge of business.
Nord deals with select excellent suppliers that satisfy strict measures. All product components must keep to quality standards. The producing process is attentively reported, from first subassembly to final device. Every piece is meticulously tested, incorporated, and retested. When it fails, it is stopped. There are no excuses.
The Nord production unit is located in the vicinity of Stockholm known as SoFo. Unlike Apples current production sites, Nords production sites are housed in a three-story historic industrial brick establishment.
Machines or hi-tech does not put together Nord keyboards. They are lovingly and expertly hand assembled by working music players who recognize the high quality, advancement, and holiness of what they are working on.
