subject: How on earth can you get a good ROI with a web strategy like that? [print this page] Sure, they've had the basic training from the vendor, but where's the ROI, how is this investment paying for itself? If all this sounds familiar, your company might be suffering from what I like to call the "Ferrari in the garage" syndrome.
I've worked withmanylarge organisationsthat spend upwards of $1M installing the latest and greatest online tools with all the bells and whistles but then they go andassign the task and ownership of this vitally important and very expensive investment to a junior or unskilled staff member. How on earth are they supposed to get a goodROIwith a strategy likethat?
Top 10 tips for web marketing managers
If you manage a large website, you should begetting regular weeklyweb analytics reports. These are the top 10 things you will find out;
How users found your site
Which web pages they viewed
How long they stayed
Where you're losing them
Where they went to after your site
Whichweb browser/screen size they use
What region they come from
What search terms they used to find you
What they searched for on your site
How many of yourwebsitegoals are being achieved (you do have website goals right?)
Isn't it time you tookyourFerrariout of the garage?
With a few easy steps and guidance from a professional web analytics consultant, you can get yourcompany's Ferrari out of the garage and onto the information super highway. You'll need your "L" plates for a while, but soon you'll be navigating the S bends of user data and analytics like a pro.
