subject: Demand Side Platform And Real Time Bidding [print this page] Advertising online may involve a lot of hard work. This is especially true if you manage a lot of advertisements and ad exchanges. If you can"t handle it anymore, try the demand side platform. Learn more about this technology here.
What does DSP handle?
The answer would be ad exchanges. The DSP is a system that helps to handle all your ad exchange accounts.
What are ad exchanges? It is best to look at the big picture to understand this part of online advertising.
There are companies that want to advertise their products over the internet. On the other hand there are website owners who are willing to have certain advertisements on their sites. In the middle are the advertising networks.
The ad networks play matchmaker between the needs of these two sides. As is expected, there are now a lot of advertising networks who offer their services. There are also a lot of buying and selling of advertising going on over the internet.
It may be hard to handle all of these transactions but technology comes in handy here. Ad exchange is one of these technologies that deal with these process of buying and selling. The DSPs handle ad exchange accounts. Aside from ad exchange accounts, data exchange accounts are also managed by this kind of system.
This technology makes the managing of these accounts easier. Reporting also is better. Using the DSP technology can become advantageous to you and your online business.
How is DSP related to RTB?
First, a look at what RTB is. The term RTB refers to Real time bidding. When the RTB system is used, the advertisers propose a specific price or bid for each impressions. They don" have to pay a set amount for a bulk of impressions that may not be relevant to them.
That is beneficial to the advertisers because they are being wiser in spending their advertising budget. They just pay for impressions that work or are more likely to be of benefit to them. Their money is not wasted in unwanted impressions.
Aside from these advantages, the bidding is also in real time. When you take into account what is happening at the present moment, you can have a higher chance to effectively target the audience that you want.
A demand side platform may make use of some of the methods used in a real time bidding system. Specific impressions may also be sold to certain advertisers. And just like RTB, the price would depend on the preferred price of these advertisers for the particular impressions
When advertising online, it is a good idea to make use of technology available to make the advertiser"work easier. The internet and computers, in many ways, have made life easier for many. So why not take advantage of technology and use it for good.
Learn about different technologies and find out how they work. See if these new advances will prove beneficial for you and your business. Learn continuously.
You may visit www.adgorithms.com to study about an advertising network. You may also make your own research about demand side platform.
