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subject: Are You Ready For Digital Tv? [print this page]


As the birthplace of the television, Britain has always been particularly enthusiastic about the goggle-box and even in the multi-channel era, the biggest programmes continue to draw in audiences running into the millions. The way in which we consume entertainment has changed dramatically over the last few years, with much more to choose from than ever before and digital TV has been at the forefront, offering a huge array of programming. However, some parts of the UK are yet to complete the digital switchover, even though analogue transmitters are scheduled to be shut down for good in 2012. With this in mind, now might be a good time to ask yourself whether youre really getting the most out of your viewing experience.

The switchover began in Cumbria in 2007 and most of Britain can no longer receive analogue broadcasts. Scotland, Wales, much of northern England, the Midlands and the south-west have already completed the process. However, Northern Ireland, north-eastern England, part of East Anglia and the south-east are yet to make the change, and are scheduled to do so between now and October next year. Although many viewers have still not yet upgraded to digital, those who do not prior to the switchover will find they are unable to receive any signal at all.

Even though many households are facing financial constraints at the present time, there are plenty of affordable options out there for those operating to a tight budget. Freeview has met with immense popularity over the last few years, with approximately 77 per cent of British households able to receive the full service. Freeview offers a range of free-to-air TV channels, radio stations and interactive services, while there are also subscription services available to viewers with the required equipment. Freesat, launched in 2008, offers a free satellite service as an alternative to Freeview, offering viewers a range of channels including high-definition broadcasts without the need for a subscription.

While millions of people across the UK have been watching digital programming for several years, not all of them are making the most out of the service. Top Up TV offers those with Freeview the chance to upgrade their range of channels for a monthly fee, and subscription services such as Sky, BT Vision and Virgin Media provide millions of British households with hundreds of different channels as well as on-demand content. Theres a huge range of options open to those looking to enhance their viewing pleasure, so if youre getting ready for the digital switchover its well worth taking a look to see whats best for you.

by: Jeremy Mond




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