subject: Redesign - When Is The Right Time [print this page] If you own a website, chances are you often wonder whether when, is it the right time to do a total redesign of the look and feel of your website. Here are some points to consider:
Are you thinking of a redesigning your website just for the sake of it?
If you answered yes to that question, it is definatly not yet the right time to do a redesign.
Remember, a design serves a specific purpose.
If you are not certain whether to do an overhaul of your website, keep in mind that your current design might have a specific purpose that you might not know about. You will lose that function if you do a redesign.
On the other hand, if your website has had the same website design since 2000, perhaps it is high time to do a total redesign.
The last thing you would ever want to happen to your site is when visitors leave your site without taking a look at your content just because of the design is old fashioned. If this is your case, here are some points to ponder before doing a redesign.
Redesigning your website is like performing plastic surgery on it.
Your website loses its current identity (for the better or worse) and your regular visitors might not recognise your new design at first glance. You risk losing them just because they thought they landed on the wrong page. Hence, it is very important that you retain certain characteristic features from your old website layout.
Perhaps it is the logo of your site; perhaps it is the same text style for the title and slogan of your website.
To play it safe, run a poll on your website to let your visitors do the talking. If they think it is necessary for your website to have a fresh look, give it to them.
Remember the old saying the customer is always right!
