subject: Nokia's Wp Smart Phones Win A Good Reputation Among Customers [print this page] It is reported that Nokia released two Windows Phone mobile phones, targeting at the Christmas market. This is Nokia's first step to respond to Apple and Google's competition. While the analysts are generally optimistic about these two devices, they still are not the rival of the iPhone.
Nokia's CEO Stephen Elop released two Windows Phone handsets, which are the first product under the cooperation of Nokia and Microsoft. More than 3,000 people attended Nokia's press conference in London. Elop said the phones mark the beginning of the new era of Nokia.
Elop said this is Nokia's new dawn. These two models Lumia 800 and Lumia 710 will be on sale in some key markets in Europe in the next month.
Elop said in the 13 months when he is Nokia's CEO, Nokia is in transition. Nokia's management has been adjusted, and thousands of jobs are cut. Elop said that this is a company run in different clock frequencies. We have invested a lot of energy and enthusiasm to complete a lot of work. The products are the best proof.
Since Elop took office, Nokia'd share price has fallen by about a half. After the release of these two phones, Nokia's share prices rose and the growth rate is more than the broader market. Elop said the new phone adopts the minimal design and has extensive navigation capabilities, better than competitors' Windows Phone handset. Previously, Nokia's rivals have introduced a number of mobile phones using Windows Phone system.
The new mobile phones show that Nokia is restoring confidence in the traditional areas of strength. The phones ruled out interference and they focus on communications, navigation and social functioning that people need. Analysts said they are optimistic about Nokia's new phones. But they believe that the first mobile phone launched by Nokia and Microsoft can not be "iPhone killer."
The analyst said these phones are a good start, but the fact is this is simply the product of Windows Phone. Nokia and Microsoft's real gains will emerge in the next year. However, to seize market share from Apple and manufacturers of Android phones is still a difficult task. Lumia phone itself has a very strong selling point. In the look and feel aspects, it is completely different from the previously announced Nokia products. Nokia plans to launch several new products in the U.S. in the early of the next year. Nokia has received the support of the U.S. carriers.
