subject: Real Estate Marketing Methods Of Today [print this page] In a constantly transitioning world, the pieces of the puzzle at the front of the morphing and improving, is the world of business. From the perspective of a business such as real estate marketing, the days that once wore have passed, and have been passed over for revolutionary new features of technology. Features that are certain to not go away.
Similar to the way in which the industrial revolution upended the ideas behind how to mass produce an item and therein how to ship a mass amount of a mass produced item all over the place, the Internet has caused the same excitement to something like real estate marketing. Granted, we're not saying that houses or condos are going to be mass produced and shipped around to clients, but rather, the Internet allows for information to get to those clients in nanoseconds.
Years ago, real estate used to be handled solely on sources such as reputation or advertisements in the newspaper.
As time progressed and technology improved and the ability to print became a household regular, then the process switched to a new method. The use of flyers and postcards became the norm to circulate your company, and to let them know who was around for when they needed. It opened a conversation.
It was an exciting idea, to be able to print on your own accord rather than paying a paper. It allowed you to spread a reputation and ad space on your own. It swallowed the previous methods and reinvented them. This is similar to what the Internet then did to all those mailings.
For example, paper was immediately cut, with the cost immediately offset by the free services of electronic mail. With flyers now appropriated as web pages that could easily function with all the more web traffic. It had once taken a week for postal services to get advertisements out to mailboxes on a mass front. With email, you could reach hundreds by the second, which was mind blowing. The entire landscape was taken over, and not in a bout of hostility. Even the concept of word of mouth was digitized in customer review sections on a website. Need a good realtor? Why not read about hundreds who also did, and find out about their experiences. This was real estate marketing!
All things considered, the Internet did away with the idea of needing to be somewhere. It was a home base for businesses that allowed people to gain access, information, or possibly a purchase from the luxury of their home. That is really the best word to describe it, a luxury. The Internet cut out all aggressive labor, and stored it into in easily identifiable, accessible, and successful format that everyone could get a hold of.
The most intriguing aspect is that it's not done yet. The manner of conducting business is still in flux, and it is a relatively positive one, at least in terms of real estate marketing. It has opened a door for realtors to reach a lot of people, and to reach a lot of people at once. There is no sign of changing speed anytime soon either.
