subject: rqi18635 [print this page]
Pportunity in mature markets like american or Western Europe.
Perhaps the particular crimp on growth is the strategy itself. The process of horizontal integration has led to a marketplace in which products and brands have proliferated well beyond the stage where any single brand has leverage with consumers. There is an overabundance of options in every major category. While CocaCola grew from a brand to over 500, Its key player, Pepsico, Grew from a single brand to substantially more than 200, as well as other competitors including Dr. spice up Snapple Group, Nestle but also Danone. In this mature marketplace with a myriad of alternatives to consumers, The strategy of a new product, Flavor or line extension coupled with extensive mass media can no longer deliver predictable growth. in reality, The primary growth techniques has led to commodit
