subject: New Methods Of Advertising In Shopping Malls: [print this page] Advertising is one of the most primeval & yet successful methods of getting the information about your products across to the potential customers. Another important aspect of advertising is generation of interest about the product which subsequently should transform into desire & ultimately into a must-have that finally results in a purchase.
There are numerous methods a customer can be made aware of the products manufactured by your company. In this article we are going to focus only on the outdoor form of advertising.
The avenues for outdoor advertising pose numerous challenges yet offer multiple advantages:
Challenges such as Legal: Restrictions or prohibitions on outdoor advertising have often been a target of legislation. Introduced bills from local, state and federal legislative bodies encompass a wide array of stipulations concerning the types of permissible advertisements and their locations.
Or No Accountability, which is, one cannot actually count how many have seen the advertising on a highway etc.
In comparison the opportunities are many:
24 Hours A Day
Advertising anything outdoors means 24-hour exposure to the public eye.
Investment
Outdoor advertisements are one of the most cost efficient ways to reach potential customers and clients. Additionally, this type of advertising costs 80 percent less overall than television, 60 percent less than print advertisements and 50 percent less than radio advertising.
Attention Span
The majority of humans will quite naturally focus on an outdoor advertisement in comparison to the same ad in newspapers, on TV or on the radio.
Flexibility
Outdoor advertising can be located in any areas where it will most likely be effective.
The most sought after destination today for outdoor advertising today is the Mega Shopping malls that appear to be springing up at a rapid rate.
These malls have a lot to offer to people from all walks of life. Thus they attract everyone. From school girl to an old lady, from professional athlete to a stock broker.
Further, with clear demarcations or as they are commonly referred to as aisles, target specific advertising becomes very easy.
However, with open spaces being limited in the mall, setting up an Advertisement in the form of a built-up stand is not only costly, but sometimes pose a safety hazard too.
Hence a new concept is being readily adopted: Photo Blinds. Basically these are Window blinds which you can customize & create your own blinds.
These blinds not only free up the otherwise cluttered space, but serve as an effective medium to advertise your products in a non-intrusive way. Companies already have high resolution images taken specially for displaying on billboards & banners. These images can be applied on these customised roller blinds. Using a Photo blind serves the three fold purpose of advertisement, controlling incoming sunlight & saving space in the mall. A sure win-all situation.
