subject: Optimizing Searches On The Internet For Organic Rankings [print this page] Organic search is a function of search engines, where only the results related to your provided term are shown. Usually, in search engines like Google, Yahoo! and Bing, along with the results for the terms you searched, advertisements appear on the screen too. Even though they have a different formatting on the page visible to you, they are still present. These advertisements, which have paid the search engines to appear on various searches, are known as inorganic results. Organic Search Engine Optimization, or organic SEO, allows you to separate and show you only the organic results of your search. The first articles visible are said to be the articles at the top of the organic rankings of the particular webpage.
The utility of organic SEO arrived when ads could not be differentiated from the results, and thus, it was creating quite a number of problems for the users because the users assumed that all the results available were the results related to what they were looking for. This was proved by a research by Google, because Google claimed to have more clicks on organic results than the other search engines. Thus, the category of organic was developed to separate the ads from the results associated to the terms you searched for. These results were then managed to follow a system of organic rankings, where the top most results would get the most popularity.
There are a few steps that can be taken to improve the organic rankings of a particular website on a search engine for organic SEO. So, if you own a website, and you want more people to visit it, heres what you can do.
For organic SEO, you can provide clear navigation paths throughout your website that would allow you the users to find what theyre looking for with minimum number of clicks as well as the search engine spider could sift through the pages of your website faster.
To improve your organic rankings, you should link your pages logically. Also, interlinking is important because search engine spider might not find, index or file your result if it is not linked to any other page.
If you link your website to some other higher ranking website, there is a great chance that your organic rankings would improve. Try linking your website to educational and government websites. They are generally at the top in organic SEO.
Try and stick your website to a particular theme so that it is easier for the search engine to sort your website so that when the terms from your website are searched, it can show them up.
Try and use actual words instead of graphical images of words. This way, the search engine can detect the words present in your page, and show them up when someone searches for them.
Organic SEO is a useful technique for people to find practical and reliable results, and they can achieve this by clicking on the results that are there at the top of organic rankings.
