subject: How Can 2d Barcodes Help With Your Incentive Program? [print this page] The mobile scene in North America has seen the emergence of the 2D barcode over the past few years, and your bank marketing ideas and customer incentive program should include this technology. There are many different variations of 2D matrix barcodes available today, and they hold much more data information than a typical 1D barcode. Historically, they have been used for things like package tracking, managing inventory and labeling components. All of the information concerning your bank marketing ideas could be relayed through this technology, allowing a customer to know what you offer, and what is in it for them.
For those who are unfamiliar, a 2D barcode is that odd-looking thing you see in magazines, flyers, print ads, etc. that ask you to scan them to get more information. A customer incentive program can be implemented using 2D barcodes by placing them in various locations, such as print ads, brochures, food containers, coffee cups, etc. This technology is nothing new and has been a major part of bank marketing ideas around the world for quite some time. Europe and Asia have had incredible success with this technology, and now it's time for stateside banks to get onboard and use 2D barcodes as part of their customer incentive program.
There are thousands of different ways in which you can implement the codes as a communication tool that is a part of your incentive program, and here, we'll give you just a few examples.
* Lead clients to a website for more details or extra information
* Give a client with a discount, coupon or incentive
* Give direction or a list of your locations
* Offer information about upcoming marketing ideas, events and promotions
* Offer your customers interactive activities, such as games or videos
* Integrate mobile, branch and website experiences
Let's not forget to think beyond typical bank marketing ideas to utilize this technology, as it can also be used on a more personal level. A 2D barcode can go beyond the customer incentive program and link directly to a business card. This will demonstrate how tech-savvy your bank is while leading the customer or potential customer to the contact information of a bank or department manager, encouraging them to get in touch about a product or service that your bank offers, and rewarding for doing so wouldn't be a bad idea either. We are moving towards a standard of 2D coding, and your bank marketing ideas need to be ready for this.
Some people prefer to produce 2D barcodes on their own, and while this isn't recommended, it is possible. Here are some typical rules that are adhered to when creating a 2D barcode to use as part of a customer incentive program:
Size Matters: It has to be large enough to easily scan, with a minimum measurement of 1.25" x 1.25". 2D barcodes which are smaller than that may not scan, rendering this aspect of your bank marketing ideas useless.
Keep it short and sweet: While QR codes are an awesome way to store data, you want to keep it as short as possible by using short URLs. This makes an easy to scan, attractive code. The customer incentive program isn't going to have much draw if the customers don't want to scan the codes.
