subject: How To Advertise In Your Office.. New Idea's [print this page] Since the dawn of paper money, manufacturers and sellers have felt the need to advertise. Getting the information across about your products is absolutely vital.
In earlier days it was primarily word-of-mouth. So were the products. Distribution was limited to local regions as means of transportation were few & far between. Also transit damage was high. History has it that large amount of cargo was either lost at sea, plundered by pirates, or simply went bad / stale even before reaching the consumer in far off lands.
However, with improved cargo handling & transport systems, products from one country started to make inroads in a foreign land. Globalization was changing economies.
A small local company soon faced challenges from foreign competitors. Given, the local companies had cheaper transit & domestic advantage, but the larger corporations had higher advertising budgets. Advertising increased manifold owing to improvement in shipping & handling.
Hence, companies, these days have to think of new ideas for advertising. However, new is not the only important criterion. Keeping the advertising budget within control is vital.
Advertising has to be cheaper & affordable in order to focus more on maintaining the higher quality & image of the company. It is true, many companies resort to lowering of quality standards once the brand is established. However, this is a short-term way to make more revenue. Eventually, customers will move on to other products if long term.
Fortunately, internet & online advertising has opened new doors for cheap advertising. With Pay-per-clicks, advertiser need to only pay for advertising if the link is actually clicked. The dark side of-course was intentional repetitive clicking to create an impression of pay-per-click!
A new concept which is in fact cheaper than Television, radio, online & even outdoor billboards is employing office Windows. No, not the Bill Gates kind, but actual, physical windows.
Windows are omnipresent & so are the Blinds that cover them. Utilizing this as-of-yet untapped reality space is vital for advertising. The concept is Photo Blinds. Companies already have large corporate offices which have huge chunk of migrant population flowing in & out of the office complex the entire day. People who do not belong / are working for the company. However, these people may already be your consumers / customers. If not, why not tap them for advertising by creating your own blinds?
Using high resolution imagery, the companys products can be printed on these customized roller blinds. This way, you can easily have cheap advertising, create an additional avenue & advertise new & upcoming products starting right within your company. Well, your company is just the beginning. Just imagine using some images of your products plastered on Roller blinds, in coffee shops, malls, departmental stores. The possibilities are endless with these personalized blinds.
Let the revolution of converting boring Roller blinds into masterpieces of advertisement, at a fraction of the cost.
