subject: Facebook May Exceed Google In 5 Years [print this page] With the global popularity of Facebook and Twitter, social networking has become a source of the new impetus of the development of the Internet industry. After the Internet giant Google experienced defeat of the Orkut, Google Buzz and Google Wave, it also brings the cutting-edge "Google+". In China, the public are widely optimistic about the prospects of the campus network and microblogging.
There is no doubt that social networking has become a popular industry model, but its business model has been controversial. In addition to Facebook, many popular social networking sites have difficulties in profit. Then for the social networking sites, what is the ideal business model?
Admittedly, whether mobile products or network products, social network and its services have brought great changes to the Internet industry. For example, you see a person on the Internet, if the words with a photo would bring a much higher link rate than a simple text. Because man himself is a social animal, through head photographs, we can maintain a realistic social interaction with others. It is the key to the success of Facebook. Then all of the networking products need to turn in this direction.
For example, the company Zynga is a social game development company. It has achieved a high degree of commercial success. The music social network SellABand is also commercially very successful. At the same time social games, social search and the social networking business also made a very good development. All of these showed the changes that the social properties brought to the network products. In fact, the purchase behavior of human is itself a social behavior. We see other people buying this stuff, so I want to buy. All products are already social products.
In China, the game often constitutes the core of social networking sites. So what is the relationship between social networks and the game should be like?
The rapid development of social networks and Facebook and Apple's innovations, such as Apple's iPhone, provide a new environment to the game industry. These games will be the most interesting and most attractive content of open platforms that attract the customers.
In addition, the game itself is also social in nature. For example all the games on Facebook are social games. People play games is because people want someone to interact with them, which much more interesting than one person is playing innocently in front of the computer. This change in behaviors in the past five years is a fundamental turning point. Games turn into a social gaming, and the social network provides the platform.
